Privacy Policy

This Privacy Policy explains how SeOMeter.in (“SeOMeter”, “we”, “us” or “our”) handles information in connection with https://seometer.in/, its SEO tools, reports, accounts, subscriptions, projects and organization workspaces (collectively, the “Services”). Please read it with our Terms of Service, Cookie Policy and Data Safety & Security page.

1. Scope and who is responsible

This notice applies to personal information handled through the Services, our support channels and related billing or account communications. SeOMeter.in is an online service operated by Alok Chaurasia, an individual, from Rajendra Nagar, Gorakhpur, Uttar Pradesh, India. Contact support@seometer.in for privacy requests and complaints.

Where applicable law uses terms such as “Data Fiduciary” or “data controller”, SeOMeter.in determines the purposes and means for the account, billing and service-operations data it handles. If an organization customer submits information about its own users or clients, the organization may have separate responsibilities for that information. Our roles depend on the actual processing activity and applicable law.

2. Information we may handle

• Account and identity details: email address, display name or username, authentication identifiers, account preferences, account status and security-related records.
• Workspace and organization data: workspace names, project settings, membership, role assignments, access-control events and information administrators choose to add.
• URLs and SEO inputs: website addresses, target pages, search terms, competitor URLs, crawl settings and other data you submit when using an audit, crawl, AI-indexability, PageSpeed, backlink, rank-tracking or related feature.
• Reports and results: scan findings, technical metrics, recommendations, exports, generated text and other report content produced or saved by the Services.
• Billing records: selected plan and billing interval, amount, currency, payment status, transaction identifiers, subscription dates, invoices or receipts, refund and support history. Payment credentials such as card details, bank credentials or UPI PINs are handled by the payment provider and relevant payment networks, not intentionally stored as raw credentials by SeOMeter.in.
• Technical and usage information: IP address, browser and device information, request time, pages or features accessed, error logs, rate-limit events, session/security information and diagnostic data, to the extent collected by the live implementation.
• Support communications: the email address and information you send when requesting help, reporting a problem, raising a billing dispute or exercising a privacy right.

Please do not submit passwords for third-party websites, payment-card details, government identification numbers, confidential client information or other sensitive information unless the feature specifically requires it and you have authority to share it. A URL may itself expose information about a private environment; review the target before submitting it.

3. Why we use information

We use information only for purposes connected with operating and improving the Services, including:

• creating and securing accounts, authenticating sessions and providing requested tools;
• fetching or evaluating publicly reachable pages and producing SEO, performance, crawl, indexability or related reports;
• saving projects and reports, applying plan limits, managing workspaces and enforcing administrator-selected roles;
• processing subscriptions, trial conversion, renewals, receipts, cancellations, refunds and payment disputes;
• responding to support tickets and complaints, notifying you about service or account events and sending transactional messages;
• preventing abuse, fraud, unauthorized access, excessive requests and violations of our Terms;
• debugging, troubleshooting, improving reliability and understanding failures or feature usage where the relevant data collection is enabled;
• meeting legal obligations, preserving evidence for disputes and protecting legal rights.

We do not currently send promotional newsletters. If this changes, we will update this policy and obtain any consent required by law.

4. Lawful grounds and choice

Depending on the jurisdiction and activity, processing may be necessary to provide a service you request, perform or administer a subscription, comply with law, protect legitimate operational interests that are not overridden by your rights, or act on consent where consent is required. For Indian users, the Digital Personal Data Protection Act, 2023 and its Rules are being brought into force in phases, and we handle personal data in line with their requirements as they take effect.

Where we rely on consent, you can withdraw it through an available setting or by contacting us. Withdrawal does not make earlier processing unlawful and may prevent a feature from working. We will not treat an optional feature as mandatory consent unless it is genuinely necessary for the service requested or applicable law allows it.

5. AI-assisted features and third-party processing

Some features may use third-party AI services, including OpenAI, to help generate explanations, summaries, recommendations or other analysis. When you activate such a feature, relevant prompts, URLs, page text, report details or context may be sent to the provider so it can return the requested result. The exact data shared depends on the feature and its configuration.

Do not include confidential, regulated or personally identifying material in AI prompts unless you are authorized to disclose it. Data sent to an AI provider is handled under that provider’s terms and privacy documentation, which govern the provider’s own retention and use of that data.

6. Payment processing

Paid plans and trials may be processed through Cashfree and associated banks, card networks or UPI/payment services. During a payment, the payment provider may collect information directly from you under its own notices and security controls. SeOMeter.in receives or stores transaction references, payment outcomes, amounts, subscription details and related records needed to activate access, reconcile accounts, support refunds and address disputes. The precise fields depend on the integration.

We do not ask you to send payment credentials by email or chat. If a payment page appears suspicious, stop and contact support through the published domain.

7. When information may be shared

Information may be disclosed, limited to what is reasonably necessary, to:

• Infrastructure and technical providers that host, maintain, secure or deliver the Services, including web-font delivery;
• Payment providers including Cashfree, banks and payment networks to process transactions, subscriptions and refunds;
• AI or analysis providers when needed to deliver a feature you request;
• Organization administrators for workspace data, project reports and membership/activity information available to them under the workspace’s permissions;
• Professional advisers and authorities where reasonably necessary for legal compliance, fraud prevention, disputes, safety or protection of rights; and
• A successor or acquirer as part of a lawful restructuring or transfer, subject to appropriate safeguards and notice where required.

We do not sell personal information as a business model. We do not disclose it to unrelated parties for their independent advertising purposes under our current stated practice. We may share aggregate or de-identified statistics that are not reasonably intended to identify a person.

8. International transfers

Because the Services may be used globally and some third-party providers operate outside India, information may be processed in countries other than your own, depending on the hosting, payment, AI, email and other providers we use. Where required, we rely on appropriate safeguards and follow the transfer rules that apply to the relevant data.

9. Retention and deletion

• Temporary reports: reports not saved to a project are designed to expire after 72 hours. This is a report-lifecycle rule and is unrelated to any incident-notification deadline.
• Saved project reports: reports saved to a project remain available under project and account rules until deleted, the relevant feature changes, or a retention rule requires removal.
• Account closure: we aim to delete or de-identify relevant account and report data within 90 days after account closure, subject to legal retention duties, unresolved transactions or disputes, abuse prevention, security logs, backup rotation and technical limits.
• Billing and legal records: may be retained for the period needed for accounting, tax, payment reconciliation, fraud prevention, enforcement or legal claims.
• Backups and logs: deletion from the live database may not instantly remove every backup or security log. Such copies are removed as they rotate out under the applicable retention schedule.

These periods are targets rather than a guarantee that a particular record has been removed from every copy. We may retain information longer where the law requires or permits.

10. Your choices and rights

Depending on applicable law, you may be able to request access to information, correction, completion, updating, deletion, withdrawal of consent, grievance redressal or other available rights. You can use account settings for available account or data deletion actions. For a request that cannot be completed in settings, email support@seometer.in from the account email and describe the request. We may ask for reasonable verification so that we do not disclose or delete another person's information.

Some records may need to be retained for legal compliance, payment disputes, security, fraud prevention or the establishment or defence of legal claims. If we cannot fulfil a request in full, we will explain the reason where required by law. You may also have the right to complain to a competent regulator or data-protection authority, depending on your location and the law in force.

11. Security

We aim to use reasonable technical and organizational safeguards appropriate to the information and risks involved. No website, network, storage system or transmission method can be guaranteed to be perfectly secure. For more detail about our security posture, limitations and incident handling, read the Data Safety & Security page. Do not share passwords or one-time codes with support staff.

12. Children

The Services are intended for users who are 18 years of age or older and are not directed to children. We do not knowingly collect personal information from anyone under 18. If you believe a child has provided personal information, contact us and we will delete it and close the account where appropriate.

13. Changes to this policy

We may update this notice as features, providers, laws or operational practices change. The “Last updated” date at the top indicates the latest published revision. For material changes, we will provide notice through the website, account interface or email where required or appropriate. Continued use after a revised notice becomes effective is subject to applicable law and any consent that must be obtained separately.

14. Contact

Our Grievance Officer is Alok Chaurasia, Rajendra Nagar, Gorakhpur, Uttar Pradesh, India (email: support@seometer.in, subject line “Grievance”). From 1 January 2027, where the Consumer Protection (E-Commerce) (Amendment) Rules, 2026 apply, we will also provide the complainant a copy of the complaint as recorded by the Grievance Officer. We acknowledge complaints within 48 hours of receipt and aim to resolve them within 30 days.

Please read this page together with the other SeOMeter.in legal pages.